Selena Gomez "Come & Get It"

This campaign was created as part of my Production Management Class. It was created using the Indian cultural references found in the song and video.

This was a campaign created for my Production Management class. It consisted of several pieces including the CD artwork, label, a promotional poster, and web banners.
Influence was taken from the song and videos' indian cultural references and vibes. I created a custom font inspired by the INDIA typeface created by Henrik Kubel and Geetika Alok to capture the feel of the song. While Red and Gold were chosen for their impact on indian culture.
CD Label.
Web Banners.
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